Food Industry MarketMaker Blog
The Great Pumpkin Panic of 2009? My Advice is "Don't Panic" 
I was watching the network news last weekend and was surprised to learn that some folks can’t find pumpkins this year. I typically don’t worry about pumpkins until the week before Halloween and the day before Thanksgiving and Christmas so it truly was “news to me”. A quick search of the blogosphere confirmed the problem. For some weeks, consumers have had problems finding canned pumpkin in the stores and the pain has been felt all across the country. When the news media started reporting disruptions in the supply of fresh pumpkins the two events became the perfect storm that has created a pumpkin panic of sorts.

I decided to reach out to Bill Shoemaker, a colleague of mine and a Fruit and Vegetable Crops Specialist with the University of Illinois to get his expert perspective. The canned pumpkin shortage is the result of less than optimum growing seasons in previous years in parts of the country that supply a large portion of the nation’s pumpkins. That includes Illinois. The canned pumpkin problem, Bill says, should start to improve as more of this season’s crop is harvested. As for a shortage of fresh pumpkins that is a combination of regional shortages primarily in the Northeast and a late growing season in other parts of the country.

There is good news, however, for all of you who are worried that there will be no Jack o Lanterns for Halloween or pumpkin pie for Thanksgiving dinner. Pumpkins are grown in many shapes and varieties all over the country. Food MarketMaker provides information on over 1500 pumpkin growers across 13 states many of whom have product for sale right now. Check out the Buy Sell Forum on MarketMaker http://www.marketmaker.uiuc.edu/marketplace_home.php or simply do a search on MarketMaker for pumpkin growers in your area or around the country. Just click on any of the MarketMaker states to begin your search http://national.marketmaker.uiuc.edu/

If canned pumpkin continues to be in short supply, be adventuresome and try pumpkin pie made from scratch. For those of you who think using canned pumpkin is making it from scratch, I am talking about buying a fresh pumpkin, baking it in the oven and making your own pumpkin pie filling. If you are several generations removed from any family member who has ever cooked fresh pumpkin, check out http://urbanext.illinois.edu/pumpkins/selection.html. It walks you through the process from selection to preparation in pretty easy to follow steps. My thanks to Drusilla Banks with University of Illinois’ Nutrition and Wellness team for preparing that fact sheet.

Happy pumpkin hunting.


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MarketMaker’s Utility for Large Markets 
About a year and a half ago the University of Arkansas’ Applied Sustainability Center began working with Wal-Mart Stores, Inc. and their Heritage Agriculture program, which has the goal of creating supply chain visibility between local and regional food sources supplying their stores. It was apparent that a tool would be necessary for buyers to locate and engage small- and medium-scale producers, we were thinking that some sort of internet-based platform would be the best way to go.

Imagine how delighted we were to find out that the necessary tool already existed, had a presence in several states with support of extension from land-grant universities and state departments of agriculture, and was free to all users! Large-scale buyers need a central location to find sources to supply their local food programs. Producers who might be interested in scaling up their marketing efforts need a user-friendly way to gain exposure to the new distribution opportunities we’re seeing with consumer interest in fresh, local and healthy foods.

The Applied Sustainability Center has launched a program we call Agile Agriculture to take advantage of the favorable conditions we are seeing for producers, distributors and consumers of agricultural products. Large, undifferentiated markets aren’t suitable for many small/medium scale producers, but with the right education and tools we see potentials for more of our smaller producers to supply these arenas and provide healthy, local and fresh products to consumers. MarketMaker is quickly gaining in importance as a tool to link producers and markets of all scales and we’re looking forward to watching this program develop.

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Who’s Being Seen on MarketMaker 
One of the lesser known features on MarketMaker is some thing called What’s New in MarketMaker. It can be found on MarketMaker’s National Portal and it’s actually a list of the latest activities on our site. I think it’s interesting because it allows me to see who the most popular businesses and farms are on MarketMaker. When I last checked, Frank Farms in Berrien Center, Michigan was among the most visited sites on MarketMaker. According to their profile they sell a wide assortment of fruit and produce as well as soybeans. Lauren Farms down in Leland, Mississippi also has quite a following on MarketMaker. They sell freshwaters prawns and catfish. They are unique and their web site is worth visiting. You can even find recipes like PRAWNS & GRITS CASSEROLE there.

What’s New in MarketMaker includes a list of our newest registrants and the most recent posts to MarketMaker’s Buy Sell Forum. If you are a restaurant or grocery store looking for organically grown chicken, check out the post from Windy Ridge Farm in Alfred, New York.

If you’re interested, check out What's New in MarketMaker at http://national.marketmaker.uiuc.edu/whatsnew.php.

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Father's Day 
Father’s Day is a big grilling day; I guess there’s just something about it that appeals to our masculine instincts. I plan on staying around the house, spending time with the family and fire up my grill for some great local grass fed steaks. The variety of produce in the farmers markets is great right now also, in central Kentucky we are in a transitional period with both spring and early summer produce at the market.

This week I even found great tasting, local, heirloom tomatoes! Around here tomatoes don’t come in around here until July but Mr. Heirloom Tomato himself, Bill Best from Berea, KY is growing some varieties in a “high tunnel” this year, which is basically an unheated greenhouse where the plants are grown in the ground. He gets about a month jump on the season this way.

We also still have strawberries and asparagus which is really late for them but I’m thankful nonetheless, my boys will almost eat their weight in strawberries if allowed. There are also lots of lettuces, spring onions, greens of all description including one of my favorites Rainbow Swiss Chard.

Like any green you can braise chard really quickly and spike it with some vinegar, but what I like to do is make rice pilaf with it. You pull the leaves from the stems and use the stems as you would celery with spring onions and carrots cooking them in a little olive oil. Add you rice and stock and season, then just place the chopped chard leaves on top and let them steam as the rice cooks. When it is done, just stir in the leaves and enjoy. Those deep green leaves have lots of vitamins and a pilaf is a great way to incorporate them into something easy to make. Chard stems have a very mild flavor and you can use them in place of celery in lots of dishes, don’t throw them away!

Rainbow Chard Rice Pilaf
1 small bunch of rainbow chard, leaves and stems separated and chopped
2 small early onions, chopped
1 bunch small carrots, chopped
1 cup rice, regular or basmati
2 cups water or chicken stock
1 tablespoon kosher salt
1 tablespoon olive oil

In a sauce pan place the olive oil, chard stems, onion and carrot and lightly sauté until the onions are clear.
Add the rice and stir to coat all the kernels with oil.
Add the water or stock, salt, stir well and bring to a boil.
Reduce the heat, add the chopped chard leaves, cover the pot and allow to simmer 20 minutes.
Remove from the heat, allow to stand 5 minutes, stir the chard leaves into the rice and enjoy

The most common mistake people make cooking rice is to stir it. After it comes to a boil and you get it covered and simmering, do not stir it again. It will take exactly 20 minutes to cook and be perfect if you let it be.

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Spring Chickens 
This is the time of year when the local farms are harvesting their first batch of chickens, and they are absolutely fabulous. They’ve been outside enjoying the spring weather just like us, and eating the really tender early grasses that are sweet, and the early tender bugs. While eating bugs doesn’t sound very appetizing to most, I’m guessing the chickens would disagree. It is a great source of protein for them and it helps to keep the bug population down too.

The way factory chickens are raised is really disgusting, and a major source of water pollution. Not only that, but eating the chckens can be dangerous too. I just read an article on how researchers in Arkansas found that they could greatly reduce E. coli, Listeria and Salmonella in chicken breast meat by infusing combinations of organic acids — acetic, citric, lactic, malic and tartaric — into the meat. It is coming down to a choice of the risk of food poisoning or having chemicals in your food with many things for sale at food retailers.

I would rather have local free range chicken, but a lot of people balk at the price of chickens in the farmers markets. They are more expensive compared to the commodity chickens but not compared to what they actually cost to raise and process for the farmers, they don’t make a lot of profit on them.

The key is making a chicken and your money go the farthest. Two people should be able to eat well at least four times from a chicken; a family of four could eat at least twice. I like to roast a whole chicken or put it on the rotisserie, then pull it apart and slice up the meat. If you serve it already sliced you will take less on your plate than just putting a whole piece on there. If you put a whole piece of chicken or a whole steak on my plate, I’m going to eat it all; I have no willpower for good food.

This is in keeping with the Michael Pollan mantra of “Eat food, not too much, mostly plants”, and a little chicken with a lot of veggie side dishes on your plate is the way to go, it is very satisfying.

You may have enough left to have a second meal either as leftovers, a stir fry, chicken salad and then with the bones and scraps make a great chicken stock that can be the base for a great soup with tons of veggies. That is really making your local food dollar stretch.

Chicken Stock:
In a stock pot place all the bones & skin of a leftover chicken and:
2 carrots and 2 celery rib cut into ½” sections
1 medium onion, roughly chopped
Cover with water and bring to a boil, skim off any foam then turn down to a simmer
Add:
½ cup white wine (optional)
1 bay leaf
A few whole peppercorns
Fresh herbs (stem and all) of your choice
Simmer for 2 hours and strain for use

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